The billboard shown is now on display outside St Luke's Presbyterian Church in Auckland.
Minister Glynn Cardy commented:
"For those of us at St Luke's, the cross is about politics. Jesus was killed - violently, publicly and shamefully - because he spoke truth to power and confronted the leaders of his day about their treatment of the outcasts.
"To the Trumps of his day, and to those who see winners as having money and power, the Jesus of the Bible was a loser who associated with those rejected by society. And he died broke.
"Jesus had an alternative vision of reality, however. He was a person who sided with minorities and those who were most vulnerable, and it was this that got him killed."You can read the story in today's NZ Herald here.