But magazine evangelism isn't what it used to be back in the days of The Plain Truth. Glossy publications of all sorts now saturate the marketplace, and the cost effectiveness of churning out and posting them - especially without charging a subscription - is increasingly prohibitive. Even subscription-based periodicals in mainline churches are having a hard time.
Grace Communion International has ceased cutting down trees to produce its PT replacement, Christian Odyssey. CO is now a download-only publication. This could be a brilliant, forward thinking strategy, or it could just be cheap. Now the schismatic UCG breakaway, CoGWA (love those acronyms!) has launched its own online-only faux-glossy: Discern. Forgive me if I'm somewhat restrained in my excitement.
|Clyde attempts a disarming smile|
A friendly reader forwarded their first PDF issue of Discern. It's a nice looking little number, as expected. Clyde Kilough gets credit as editor but, and I mean this kindly Clyde, your page 3 photograph is more Lex Luthor than Clark Kent.
If you're feeling bold enough to try subscribing you can sign up here. Who knows, there has to be somebody out there suffering deprivation from David Treybig and Ralph Levy's journalistic genius...
For anyone who really wants to know, CoGWA stands for Church of God, a Worldwide Association. Now, take an aspirin and lie down till similar urges go away completely.