Saturday, 5 March 2016

Valerie Tarico on the Evangelical brand

The Evangelical “brand” has gone from being an asset to a liability, and it is helpful to understand the transition in precisely those terms.

Valerie Tarico

Read it here.

1 comment:

  1. I would add that Evangelical also means anti science; otherwise her observations are spot on.

    It should be noted that I have read one of Donald Trump's books, "Art of the Deal", I think -- it was a long time ago and my misfortune 50 Director recommended that all of us managers should read it ("It's real!", he said). Which ever book it was, it was clear that he would flat out lie to make a deal. He helped someone out by lying. It seems that his ethic (if he has one), is that the end justifies the means.

    If Donald Trump represents the Evangelical Brand, the Evangelicals are liars, and who could trust that, no matter what their intentions may be?