No it's not the Mighty Thor, firmly clasping his manly hammer, but Brother Martin. Just when you thought CPH (Concordia Publishing House) had crashed through the floorboards at the House of Crass and couldn't fall any further.
It's not as though Paul McCain, CPH's blogatollah, can't recognise crass when he sees it. He rightly reviles the Berenstain Bears Bible. Yes, that's not a typo. The thought of Zondervan (who richly deserve to be owned by Rupert Murdoch) producing this icky kiddie-travesty is enough to send anyone's lunch rapidly heading in a northward direction. Who you gonna call though? Of course: SuperMartin!
But consider this partisan piece on the evils of gender neutral language in the upcoming NIV2011. CPH promotes the ESV, 'nuff said.
No wonder the LCMS is downsizing in both membership and finances.
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